USU PR - The Human Resources Bureau of the Universitas Sumatera Utara (USU) held a Training to Improve Communication Skills and Public Services for Education Personnel at USU to improve bureaucratic reform. This event was held in a hybrid manner at the Central Administration Bureau Building, Wednesday (11/24). The speakers presented came from BNI, Bank Mandiri, BTN and Bank Sumut.

USU Vice Rector (WR) II Muhammad Arifin Nasution, S.Sos., M.S.P., who opened the event, explained that the purpose of this activity is to improve communication and public services within the university.

"The tagline Transformation Towards the Ultimate must be interpreted and realized in action. Transformation towards the best to provide public services in order to create good public management and fulfill good governance," said Muhammad Arifin Nasution.

The former Vice Dean II of USU's FISIP explained that the selected sources were deliberately presented from the banking sector. Because banking services can be used as role models for educational institutions in implementing public service standards.

“The bank has fulfilled good governance and clear public administration. There is good public management that is applied in bank services, they also apply public service well to their customers," he said.

WR II said that through this training, USU is trying to be able to transform according to the service model in banking, such as implementing the 3S, namely greetings, smiles, and greetings to those who need services.

"This is what we will do at USU, we learn from bank friends, sharing this experience can increase our knowledge and we can apply it," he said.

The HR bureau is required to carry out the transformation of organizational culture changes in improving services. According to Arifin, public order needs to be carried out in the transformation process.

“With the sophistication of technology as it is today, it is very easy for stakeholders to submit complaints or complaints. There is a REPORT, if there is a service that is not good at a place, stakeholders can immediately report it,” he explained.

He added that students are one of the stakeholders who can submit complaints to existing services. "So, we will make improvements, we start from the service. The level of service is yours as the spearhead of USU's services," said Arifin to all participants.

"Training activities like this will be carried out routinely by USU to fulfill the mandate of bureaucratic reform and follow the digitalization trend," he concluded. (©ULC)

Author: Bambang Riyanto - Humas

Interviewee: - - -

Photographer: Irsan Mulyadi - Humas