Agribusiness finance in the Undergraduate Program in Agribusiness is a focus of study that addresses financial management and analysis specific to the agricultural industry. The program teaches financial concepts, financial planning, investment analysis, as well as financial strategies relevant to agribusiness. During the program, students learn about financial statements, cash flow management, financial risk management, and investment in the agricultural sector. They also understand taxation and financial regulations specific to agribusiness. In addition, students are taught to use the latest software and technology to analyze financial data and make better investment decisions. The main objective of this discipline group is to train students to become experts in planning, managing, and monitoring the financial aspects of agricultural businesses. They will be able to understand the financial aspects that affect the success of agricultural businesses, ranging from small to large scale. With an emphasis on agribusiness finance, graduates are expected to contribute to improving the efficiency, growth, and sustainability of the agricultural sector. In addition, students are also trained to understand and overcome financial challenges that are typical in agribusiness, such as commodity price fluctuations, natural risks, and changes in government policies. These capabilities are critical in managing risks and achieving sustainable financial goals in the dynamic agricultural industry.

Agribusiness Marketing in the Undergraduate Program in Agribusiness is a focus of study that explores marketing strategies and sales management of agricultural products. This program studies marketing concepts, market research, promotion, distribution, and brand management, especially in the context of the agricultural industry. During the program, students understand consumer behavior related to agricultural products, market analysis, pricing strategies, and supply chain management in agribusiness. They also learn about product innovation, branding, and the application of information technology in agribusiness marketing. The main objective of this discipline group is to train students to become experts in developing effective marketing strategies for agricultural products. They will be able to identify market opportunities, develop marketing campaigns that suit the characteristics of agricultural products, and manage distribution and promotion to maximize profits. Students are also taught about the importance of ethics in agribusiness marketing, including aspects of sustainability and local community involvement. This is expected to form graduates who hold responsible and sustainable business principles.

Agricultural extension and communication in the Undergraduate Program in Agribusiness is a focus of study that explores effective extension and communication strategies in agriculture. This program equips students with knowledge of communication, psychology, extension strategies, and information technology to support the development and success of agribusiness. During the program, students understand the concept of effective communication, the creation of appropriate extension materials, and techniques for delivering information to the farming community and other relevant stakeholders. They also learn to analyze the needs and characteristics of the audience so that extension can be tailored to their context and level of understanding. The main objective of this scientific group is to train students to become agricultural extension workers who are able to support farmers in optimizing their production and welfare. Students are also trained to manage extension programs, establish effective communication patterns between farmers and markets, and build good relationships between stakeholders in the agricultural sector. Students are taught to utilize information technology and social media to support extension and communication in agriculture. In addition, they are also trained to understand ethics and sustainability in agricultural extension, promoting sustainable and ethical agricultural practices.