USU PUBLIC RELATIONS – Universitas Sumatera Utara (USU) won four awards at the 2026 Anugerah Humas Indonesia (AHI). The achievement reflects appreciation for USU’s public relations performance in developing public communication, managing internal media, and strengthening the role of women in the field of public relations.

The four awards received by USU were the Silver Winner in the Gen X Kartini Humas category, the Bronze Winner in the Gen Z Kartini Humas category, the Bronze Winner in the Internal Magazine category, and the Favorite Kartini Humas Winner award, presented in Surakarta on Thursday evening, October 8, 2026.

USU Rector Prof. Dr. Muryanto Amin, S.Sos., M.Si., expressed his appreciation for the achievement. According to the Rector, the awards were the result of collective efforts to build institutional communication that is professional, adaptive, and oriented toward public needs.

“This achievement is a source of pride for Universitas Sumatera Utara as well as a motivation to continuously improve the quality of public communication. Public relations plays a strategic role in delivering accurate information, building public trust, and strengthening the university’s reputation at both the national and international levels,” said the Rector.

Prof. Muryanto Amin emphasized that higher education institutions are not only expected to provide quality education and research, but must also be able to communicate their achievements, contributions, and various programs transparently and responsibly to the public.

Meanwhile, University Secretary of Universitas Sumatera Utara Ir. Ikhsan Siregar, S.T., M.Eng., Ph.D., said that the awards provided encouragement to strengthen integrated institutional communication governance based on the principles of accountability and information transparency.

“University communication management must be part of good institutional governance. Information conveyed to the public needs to have a clear basis, be easily accessible, and provide an understanding of the university’s policies, programs, and achievements,” he said.

According to Ikhsan Siregar, synergy among work units is one of the important aspects in ensuring that university information is communicated consistently, in a timely manner, and in accordance with the needs of stakeholders.

Director of the USU Directorate of Public Relations, Promotion, and Protocol, Prof. Dr. dr. Elmeida Effendy, M.Ked(KJ)., Sp.KJ(K), said that the four awards served as motivation for the public relations team to continue innovating in developing communication strategies.

“These awards encourage us to continue delivering public communication that is creative, relevant, and impactful. We view public relations not merely as a publication activity, but as a strategic function that bridges the university and society through credible and accountable information,” she said.

She added that the achievements in the Gen X and Gen Z Kartini Humas categories demonstrate the importance of contributions from human resources across generations in developing institutional communication. Meanwhile, the award in the Internal Magazine category reflects the importance of internal media as a means of fostering connectedness and shared understanding within the university community.

Meanwhile, the Favorite Kartini Humas Winner award serves as encouragement to develop creative audiovisual content that can reach the public through communication approaches that are more engaging and relatable.

USU is committed to continuously strengthening the quality of its information services, enhancing creativity in content production, and developing communication strategies that are responsive to media dynamics and public needs.

Through this achievement, USU hopes that its public relations function will make an increasingly significant contribution to strengthening the institution’s reputation, expanding the reach of information on academic activities, and building public trust in the university.