Head of USU Public Relations Wins Award for Influential PR Figure at the MAW Talk Awards 2025
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Head of USU Public Relations Wins Award for Influential PR Figure at the MAW Talk Awards 2025
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Monday, 01 September 2025


HUMAS USU – The Head of Public Relations, Promotion, and Protocol of the University of Sumatera Utara (USU), Amalia Meutia, received the award for Influential PR Figure at the prestigious MAW Talk Awards (MTA) 2025. The awarding ceremony was held at the Grand Diamond Hotel Yogyakarta on Thursday (28/8/2025).
The MAW Talk Awards is an annual event that, since 2021, has consistently given appreciation to figures and institutions in the fields of Public Relations, Media, and Leadership who are considered to be innovative, influential, and of integrity. In its fifth year, MTA 2025 was held with the theme “Transparency for the Nation: Leadership that Inspires Change.”
The determination of the winners was carried out through a strict selection process. For two months, the MTA team conducted desk research on digital media and screened almost a hundred candidates in each category. The process was then finalized through qualitative judging by five communication academics from five leading universities in Yogyakarta, namely Universitas Islam Indonesia, Universitas Gadjah Mada, Universitas Muhammadiyah Yogyakarta, UPN Veteran Yogyakarta, and Universitas Atma Jaya Yogyakarta.
Based on the jury's assessment, Amalia Meutia was named the Influential PR Figure of the MTA 2025. Her work was judged to have successfully brought innovation to public communication in the higher education sector, maintained consistency in the values of diversity and integrity, and made tangible contributions with a positive impact on the development of the PR ecosystem in Indonesia.
In her speech, Amalia Meutia expressed her deep gratitude. "It is an honor to stand alongside great PR figures from various institutions in Indonesia. I believe that when a path is pursued with earnestness and a sincere heart, the universe will find a way to bring about this recognition. This award was born from the prayers, support, and love that have always accompanied me from my family, friends, the USU Public Relations team, and the leadership who have always given me trust. Thank you also to the MAW Talk Awards for giving meaning to our profession," she said, deeply moved.

This award reaffirms the role of the Public Relations of the University of Sumatera Utara in developing public communication practices that are strategic, inclusive, and have a broad impact on the community. Going forward, USU Public Relations is committed to continuously strengthening the university's positive image through communication that is transparent, of integrity, and full of empathy, while also becoming a space that voices diversity, supports innovation, and brings inspiration to the world of education and the wider community.